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U+Baby sells Swedish designed retro-vogue kids clothes through catalogue, e-party and traditional home party and our “Big Heart” Fundraising Program.
We love the simplicity & timelessness of Swedish design, and in case you haven't guessed, we just love creating trendy and retro-vogue kids clothing that bring a sense of fashion style to every-day life.
It started as a dream, to offer sought after Swedish designed children’s wear, that are influenced by my Swedish heritage growing up in Sweden where we celebrate spring, summer, fall and winter with special foods, traditions and light. Sunlight or candlelight, it doesn’t matter, light is always represented in some way! At Midsummer, my favorite part of the year, the Swedish summer is a lush green idyll, and the nights are scarcely dark at all. In the north, the sun never sets. It is magic!
I started U+Baby in 2007 and I am now a mother of two – William 4 years old and Isabella 2 years old. I wanted to create an innovative brand with a signature Swedish influence, a retro-vogue style that reflects the Swedish design philosophy of effortless function and form.
Our clothing collection (from 3-6 months to 6 years of age) is paired with graphic multiprints, feature patterns and bold color combinations.
A departure from just dressing boys in blue and girls in pink, U+Baby mixes it up to offer practical and functional unisex clothing designed for children who care what they wear.
Why not meet our Tractor Tage who loves working on the fields and is a great and friendly tractor. Some of our prints are characters that the children will grow to love.
We have little customers who always choose their favourite print when they dress themselves; it is their first pick out of the closet.
We hope you enjoy our products as much as we do and we hope to hear from you soon!
Cecilia Lambie and the U+Baby Team
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